In 1986, following the company’s successes in tennis and aerobics, Reebok launched its “BB” shoe series, which – through the ’80s and ’90s – offered some of the most disruptive sneakers on the market, from partnerships with top athletes and irreverent brands. commercials that injected new energy into basketball culture and helped bridge the gap between hardwood and concrete. In 1989, Reebok ‘BB’ released the BB 4000 II, an evolution of their low-top BB 4000, one of the brand’s first basketball sneakers to go from the court to the street.
Global sportswear brand, Reebok, has unveiled the return of its BB 4000 II, a transcendent basketball sneaker from the brand’s 1980s “BB” shoe line. BB 4000 II (H03495/HQ3582/H03496) is available worldwide from October 28, 2022, on the online store and at select retailers. Reebok is one of America’s leading manufacturers of fitness footwear and apparel.
Carrying on the 1989 model with subtle added values, the new BB 4000 II offers a highly wearable silhouette and premium construction at an accessible price, suitable for any wardrobe or lifestyle. Key design elements include premium leather overlays to the upper, Reebok side stripe and crossover branding, unique Union Jack tongue logo that nods to the brand’s ’80s heritage, rubber midsole EVA rubber and a durable outsole with classic basketball tools, the company said. in a press release.
With additional designs and collaborations slated to launch through FW22 and 2023, the introductory colorways pay homage to the street culture of the 80s and 90s, the golden age of basketball and to iconic Reebok “BB” moments. The white/green (H03495) represents “BB” during the 1986 Boston playoffs and the brand’s US headquarters. White/Grey/Red (HQ3582) focuses on the 90s and Reebok’s Pump Twilight Zone. Black/White/Orange (H03496) focuses on Pump Omni Zone and Dee Brown’s historic “no look” dunk.
“Few brands can truly play both sport and lifestyle like Reebok. At Reebok, style is classic – it’s synonymous with heritage and authenticity. With the revival of the BB 4000 II, we are thrilled to release a shoe that embodies who we are, balancing performance roots with vintage style, while evolving our rich basketball archives for today’s consumer,” Reebok, CEO Todd Krinskysaid.
Fibre2Fashion Information Desk (GK)