Asics has launched a limited-edition NFT sneaker collection with the running app Stepn on the Binance NFT Marketplace.
The Stepn x Asics NFT Sneaker Mystery Box collection, hosted and minted on the BNB Channel on Binance NFT Marketplace, received participation from over 195,000 participants and subscribed tickets. Total trading volume exceeded US$10 million with a price floor held at over US$3,000.
Stepn is a Web3 lifestyle app that rewards users with crypto for getting around, whether walking, jogging, or running outdoors. To participate, users must download the Stepn app, purchase an NFT, and then move outside to earn tokens. Users can spend their earnings within the Stepn ecosystem or trade them to an external account and cash out for profit.
Joe Pace, Head of Business Development at Asics, said in a statement: “Asics is committed to inspiring people to have a healthy mind in a healthy body and we aspire to apply technology thoughtfully to advance this mission. Our partnership with Stepn and their world-class team is designed to encourage the Web3 community to step away from their screens and walk, jog and run outside.
“The Stepn app is an incredible feat of technological innovation and we believe Asics’ immediate and long-term collaborations with them will help millions of people around the world achieve healthy minds in healthy bodies.”
Stepn, Binance, and Asics also added that they will donate US$100,000 from the proceeds from the sale of the NFT sneakers to a common charitable cause.