Crews’ favorite “canvas” is the Nike Air Force 1, with a high-top white-on-white variant that provides ample room for creative expression for customization artists like him. He has also customized a wide range of products through his channel, including AirPods, skateboards, phone cases, hats and game controllers.
He uses paint pens, airbrush and water baths on his channel when displaying his customization art. However, it also plays novelty, using unusual design tools – such as toothpicks, for example, which was the highlighted feature of a recent “Xavier Kickz” video.
Xavier Crews shows off the Silver Play Button award given to YouTube content creators who reach at least 100,000 subscribers.
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Teams learned to “hide the track” in order to increase YouTube watch time – a key factor in the promotional algorithm.
“At the very beginning, it was frustrating, because I felt like I was posting good content, and nobody really cared about it,” he said. “So I had to learn about YouTube’s algorithm.”
Notably, it stopped putting the final result in the thumbnail cover image, leaving a mystery that potential viewers would have to click and watch to solve. This change increased his number of views as well as his watch times, activating the algorithm in his favor. From there, it was about getting to know your audience and increasingly tailoring its content to their tastes.