Mark: Jacquemus x Nike
Model: Aerial Humura
Price: $170
To buy: Jacquemus’ website and Nike SNKRS
Editor’s notes: It looks like Jacquemus x Nike is just getting started, as the partnership’s Air Humara sneaker collaboration has surfaced in a tricky new colorway.
In new official images, the Jacquemus x Nike Air Humara sports a new pink paint job, a vibrant twist on the duo’s first earthy Humara offerings.
The latest Humara iteration looks like it’s been dipped in a bucket of pink dye, as the bright hue takes over the shoe from its mesh, suede and leather upper to its co-branded insole.
The shoe’s gum sole is spared the pink vibes, with its earthy brown tone contrasting nicely with the shoe’s bright new color scheme.
Jacquemus’ pink Nike Humara still sports the tiny gold Swooshes from the June drop, giving literal meaning to the phrase “pink it and shrink it.”
The pink Jacquemus x Nike Air Humara is just the continuation of Simon Porte Jacquemus’ love affair with color, which graced the brand’s Spring/Summer 2020 show and the on-trend oversized blazer (yes, this pink blazer).
Jacquemus’ children’s campaign and Holiday 2020 capsule collection were also filled with pieces dressed in salmon, fuschia and magenta (those are shades of pink, by the way). And how could we forget the pop-up space of the Bambino bag, which was entirely dripping in the eye-catching hue?
It’s safe to say that the playful color has become an unspoken identity for Jacquemus, and it looks like the brand is planning to continue with its pretty pink vibes and expand this year’s hot pink agenda with the Swoosh for Air Humara.
Maybe we could even get the sporty-chic pink clothes to match. Who knows?
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