Who would have ever thought that New Balance would be, well, cool? They may have been described for year (Decades?) Like the quintessential “dad shoe,” but now the once shunned shoe brand is having a moment thanks to celebrities, like Katie Holmes and Jennifer Aniston, who have been spotted repeatedly doing shopping and boarding planes with New Balances strapped to his feet. And now you can get your own pair for a flight at Madewell.
Image: Madewell.
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Since their debut in the early 80s, New Balance sneakers have had a facelift. The days of basic, faded colors are over; now the brand is embracing bright and bold hues. At least, that’s exactly what we found on Madewell’s website, where they sell the sneakers for less than $100. Plus, you can get an additional 20% off New Balances already on sale, making them as low as $60. Just use the code DOUBLEUP.
Here are our favorites…
New Balance® 997H Trainers in Rosewater
Image: Madewell.
For colorful New Balance trainers, look no further than the brand’s 997H trainers in blue and peach hues.
New Balance® 996 Sneakers in Summer Fog
Image: Madewell.
New Balance’s 996 trainers give us classic poise, but with a tasteful twist of neon color.
New Balance® 996 Trainers
Image: Madewell.
Because who could resist adding another pair of black trainers to their growing collection?
“No longer painted as the go-to dad shoe, we can only see this hugely cult-following brand continue to be acclaimed by the entire footwear community,” said Sally Scott, CEO of global sneaker resale site Klekt. QG. According to Scott, Klekt has seen an increase in New Balance sneaker sales of more than 100% since January 2021. “We are following avidly and are big supporters to see the well-deserved rapid growth of this iconic brand in the market.
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