PUMA has shown interest in the growing idea of the metaverse. The company has been working on its metaverse idea for some time to ensure it remains relevant in the evolving market. A recent announcement from the company shows that it has launched an immersive experience website for users. PUMA’s metaverse has been named black station and came in anticipation of New York Fashion Week.
The company will also offer limited-edition physical sneakers during fashion week. PUMA’s step is the company’s first of its kind and will pave the way for further expansion of its metaverse plans. Additionally, the experience will attract other users to the company and its metaverse projects.
Here is a brief overview of Puma’s Metaverse and what it brings to users.
PUMA and its metaverse experience
German fashion company PUMA continued to offer exclusive services to its users. The latest comes in the form of a website based on the Black Station metaverse that offers sneakers. The website offers NFTs, which come with limited-edition physical sneakers. A Press release from PUMA recounted NFT’s exposure at New York Fashion Week’s Futrograde show.
According to available information, PUMA’s Black Station metaverse has three portals. The two portals of the digital lobby are now accessible, which will expose two types of sneakers. These include Nitro NFRNO and Nitro Fastroid, which are the recent additions to its recent mint Nitropass NFT. Information from PUMA shows that each Nitropass minted will award two NFTs.
One is tied to physical products, while the other is there to provide a personalized experience. While customers will also be able to burn their NFTs after the Futrograde show and claim the physical sneakers. The third portal will soon be accessible to users and will offer a vision of the digital adaptation of New York Fashion Week.
Users will also be able to access the collectibles available during the fashion week event.
PUMA Black Station
Black Station, PUMA’s metaverse, will allow users to personally interact with major events in the digital realm. In-person interaction with these events will ensure users have a unique experience through digital technology. The change also shows companies’ in-person connection with their customers. Their attempt in the form of Black Station was made to enrich the user experience following the trend set by Prada and American Eagle.
Adam Patrick, the company’s Chief Brand Officer, said they opened up PUMA’s Black Station metaverse as a new exploration portal. The said portal will also serve the purpose of fashion, sports performance and heritage classics. Additionally, the availability of Black Station allows interested users to access New York Fashion Week from anywhere in the world.
FTR, a creative company, designed PUMA’s Black Station. Metaverse website was built on Unreal Engine 5. Unreal is a 3D creation tool that can be used for games, movies, architecture, fashion, music and live events. Various brands have used this tool for metaverse purposes.
According to a report by McKinsey, the value of the metaverse will be $5 trillion by 2030. Retail and fashion are becoming the main targets of the metaverse. PUMA pushed its designers to ensure that they innovatively create 3D sneakers. The current exhibition is the result of their efforts.
Conclusion
PUMA unveiled its first Metaverse-based website during New York Fashion Week. PUMA’s Metaverse website will provide access to its recent NFTs while creating an opportunity to view the collections during NYFW. The trend created by this event will also attract other companies to the world of the metaverse.