The game and sneaker culture have some of the most passionate fans out there, and it’s pretty clear that a lot of them cross paths. We’ve seen promotional sneaker releases for video games like Need for Speed: Heat. We’ve seen shoes that are actually RTX 3080-powered PCs. We’ve even seen sneaker collections sneak into video games like Fortnite. And now, Razer is collaborating with sustainable footwear manufacturer Cariuma to launch its own Sneki Snek sneakers.
If you haven’t heard of Sneki Snek, congratulations. But it’s a cute little snake mascot that represents Razer’s commitment to sustainability. Razer has a bunch of products dedicated to the little black and green reptile, like this gaming chair pillow and these adorable plushies. Sales of the range go to planting trees. There is even a mini cartoon series and in the one I quickly watched, Sneki saved his friend and suddenly got a 120FPS boost. So you know it’s that good gamer stuff.
Sneki Snek features on the side of the new canvas shoes that come in high and low styles. They are priced at $89 USD and $98 USD, £99 GPB and £89 GBP, and $139 AUD and $129 AUD respectively and most seem to offer free shipping. You can also choose between the all-black design, with black stitching, laces and a core with green highlights, or opt for the more classic black and white shoe style. Both styles are available for pre-order or add-to-cart depending on stock, in men’s and women’s sizes. As of this writing, it should be noted that some have already sold out.
The shoes are made of organic cotton canvas, with a natural rubber core, and recycled plastics for the rest. On the Cariuma website, it says the shoes are all made from responsibly sourced materials and made in ethical factories. They’re also supposed to be comfortable right out of the box, which is always nice, and they offer 60-day free returns as long as the shoes meet the criteria.
We can’t brag that these sneakers will make you better at the game, but they seem to be suitable for walking and have a cute snake on the side. Potentially helping the planet is also always a bonus, and it’s a bit sleeker than the Razer toilet roll released last year.