RED WING, Minnesota–(BUSINESS WIRE)–Red Wing Shoes, a global leader in the footwear industry, today announced that its durable and comfortable shoes will not be on sale for Labor Day to honor the intended spirit of the holiday. Labor Day was created as a holiday to honor the working people of this country by giving them a day off. Over the years, however, the sentiment of the holiday has changed as most businesses use the day to maximize profits with sales and discounts, robbing Labor Day of its true meaning and importance. This year, not only will Red Wing not be putting their products on sale, but they will also be donating 100% of their profits from this day forward to the very workers who helped build this country.

Red Wing has been supporting workers for over 117 years, creating shoes that stand the test of time, the tough days and long hours that workers face. Red Wing believes that the work done by tradespeople in our country should be honored and not belittled, especially on Labor Day.

Consumers who choose to buy Red Wing shoes on Labor Day can rest assured that their purchase will go to a good place and that the profits will be donated to several organizations:

  • BuildStrong Academy: An organization to build, grow, accelerate and improve homebuilding careers, industries and economies through the power of education, collaboration and innovation.

  • Hard Hats to Hard Hats: A national, nonprofit program that connects transitioning military, veterans, National Guard and reservists with training and construction career opportunities.

  • WINTER (Women In Non Traditional Employment Roles): A non-profit professional development program whose mission is to train, educate and prepare women for transformative careers in the construction industry.

  • Construction career paths: Increase diversity and provide young people with better access to employment opportunities in the construction trades.

  • TradesFutures: Connects underrepresented workers to apprenticeship programs and skilled training, with the ultimate mission of helping workers secure high-quality construction jobs.

“Labor Day is such a meaningful and important holiday for the people who make this country what it is,” said Dave Schneider, director of marketing at Red Wing Shoe Company. “We felt it was important to try to reclaim the meaning of this holiday and bring attention back to where it belongs.”

Red Wing celebrates workers, not sales. With this in mind, Red Wing has created a film declaring its intention to reclaim the true meaning of Labor Day with real iron workers at work, while completing a large-scale construction project in midtown Manhattan. Watch the movie on YouTube here.

September 5e, customers can visit any Red Wing Shoes store to buy a pair of shoes to benefit the workers of our country. For more information, visit NOTONSALE.com and follow @RedWingShoes for the latest updates.

#RedWingNotOnSale (because remember, the day should be about American workers, not sales)

About Red Wing Shoe Company

Red Wing Shoe Company Inc. is a world leader in the design, production and distribution of work, safety and lifestyle footwear and apparel. Founded in 1905 in Red Wing, Minnesota, the private company’s family of brands includes the premium selection of purpose-built work footwear, workwear and accessories. Its brands are distributed in more than 110 countries in an immersive multi-channel environment of more than 500 Red Wing retail stores, third-party partners and owned e-commerce platforms. Red Wing Shoe Company employs more than 2,000 employees worldwide and operates two US manufacturing facilities in Red Wing, Minnesota and Potosi, Missouri. For more information, visit redwingshoes.com or follow @RedWingShoes.