The 10 best sneakers to resell on Amazon – ARCH-USA

There is a constant misunderstanding and undervaluation of the sneaker resale market. While GOAT, StockX, and eBay get the most coverage as resale platforms, Amazon remains the resale venue that more accurately reflects the retail environment. I’ve always said that there are different forms of sneaker resale. A form helps the retail business remove inventory from the supply chain, arbitration. Another form helps brands and retailers reach consumers who don’t have access to it, additional. The final form of resale removes the product from the supply chain solely for profit, intrusive. Intrusive reselling does not build brand loyalty. This disrupts the natural flow of the product from brand to consumer. This top ten will look nothing like what you’ll see on other resale platforms, but based on the projected units to move the list, it gives a glimpse of a world beyond the hype.

While the majority of reselling for intrusive/hype reselling has shifted to StockX, Amazon remains the most dominant platform. This is because Amazon caters to all demographics in the sneaker market. There is a distinct difference in the type of sneakers sold on Amazon due to the large number of people using Amazon Prime. Amazon more accurately reflects retail, while StockX reflects brand warmth when reselling. There is also another distinct difference for a seller creating an account to sell on Amazon, it is more of a business than using GOAT or StockX. An Amazon Seller Central account carries real risk. The owner must have the capital to wait out Amazon’s slower checkout process, and a seller must have the ability to store their product or send it to an Amazon Fulfillment Center. To minimize the risk if you’re getting started, I want to provide you with the ten best sneakers you can sell on Amazon to jump-start your Black Friday strategy. Information included in this report (duplicate models with different sizes removed to create a more diverse top 10. Nike Air Force 1, Air Max 270, 2017 and On Running dominated the top 10):

Product name and size

Opportunity Score – The number that Amazon assigns to display historical sales data and forecasts. Scores range from 1000 to 750 and indicate high demand and low competition.

Sales forecasts – A 4 month forecast of the total number of who will sell. Influenced by the number of potential sellers. This number has a range, but I will use the lowest number in the chart.