Vanessa Bryant did it!
KobeBryant’s widow has just announced that the Bryant family’s longstanding partnership with Nike has been renewed… after Vanessa previously said she was parting ways with the Swoosh over money and shoe availability issues.
The previous contract ended in April 2021 after Vanessa reportedly sought a “lifetime” contract, similar to what james lebron and Michael Jordan have obtained.
But, on Thursday, Vanessa announced that the two parties were able to come to an agreement to bring Kobe – and gigi — under the Nike brand once again.
“We are thrilled to announce that our partnership with Nike will continue! I am so proud that my husband’s shoes are still the most worn by players on the NBA courts and that the demand for his shoes remains so desired. by his fans around the world,” Bryant wrote.
And, Vanessa made it clear that the deal wasn’t about financial gain — it was about continuing to build Kobe and Gigi’s legacy through youth basketball.
“Through this new partnership, fans will soon be able to access Kobe and Gigi’s Nike merchandise for years to come and with Nike donating 100% of annual net proceeds from Gianna’s footwear to our Mamba and Mambacita Sports Foundation (M&MSF ).”
Vanessa continued… “I am also grateful that Nike and I are working together to create a youth basketball center in Southern California that will share the Mamba mentality with young athletes for generations to come. know this is an inspiring moment for my husband and his daughter’s global fans, and I appreciate each and every one of you so much!”
Kobe joined Nike in 2003 after a short stint at Adidas.