Move-to-earn Web3 running the STEPN app has teamed up with ASICS to release a limited edition “STEPN x ASICS NFT Sneaker” Mystery Box collection.
The NFT Sneaker Collection was launched exclusively on the Binance NFT Marketplace and hosted on the BNB Channel.
The collection was co-branded by STEPN and ASICS. Over 195,000 attendees and subscribed tickets have been raised for collection so far.
ASICS is a manufacturer of performance athletic footwear, apparel and accessories.
While the total market value exceeded US$10 million, the floor price was held at over US$3,000 for the collection.
STEPN, Binance and ASICS have jointly decided to donate $100,000 of the proceeds from the sale of the NFT collection to a charitable cause.
STEPN would reward users with crypto through its app for walking, jogging or running and to participate a user must purchase an NFT and start walking, jogging or running outside to earn tokens. It also allows users to spend their earnings within the Web3 ecosystem or withdraw the amount to an external account and earn a profit.
The company has grown in popularity since its beta launch in December 2021 and surpassed the market capitalization of US$1 billion. STEPN also maintained a steady increase in user growth and engagement, with total app downloads surpassing one million.
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