After seven years of Adidas UltraBOOST, the brand is once again ready to reset the clock on this gargantuan once-dominant sneaker by re-releasing one of the most sought-after colorways of the previous decade. The sportswear genius is preparing the reintroduction of its 1.0 Cream in June.
The Adidas UltraBOOST 1.0 “Cream” is set for re-release on Wednesday, June 1, 2022. Fans who missed the sneakers earlier have another golden chance to pick them up for $235 (around €219) via trusted retailer, Overkill .
Adidas UltraBOOST Cream shoes were first introduced in 2015
The UltraBOOST line debuted in January 2015, followed by its re-release later in 2018. Over the years, a slew of unique colorways have been released by the footwear company for these well-received silhouettes.
Utilizing Primeknit materials, these UltraBOOST variants feature textured uppers positioned atop the quintessential UltraBOOST sole unit, making them popular among runners and sneakerheads alike.
These UltraBOOSTs have become a cult classic after receiving co-signatures from Kanye West, Jerry Lorenzo and others, and have been released in a variety of hues, both collaborative and individual.
This guy was last spotted in 2018 when they were reintroduced with several versions of OG UltraBOOST. The uppers are constructed from PrimeKnit in “Chalk White” with “Clear Granite” embellishments on the midfoot shells and trademark heel cups, bringing back all the key features of the initial design.
Creamy accents adorn the laces and stripes, while the Adidas Running badge is embellished on the tongues. The insole is equipped with BOOST cushioning and the outsole is made of Continental rubber.
Don’t forget to get your hands on the next UltraBOOSTs before supplies run out.
Adidas UltraBOOST has come a long way from runners to home sneakers
The Adidas UltraBOOST made its first appearance on the feet of athletes like Yohan Blake and David Villa in January 2015. In February of the same year, it was released in triple white and black versions for the general public. BASF and Adidas worked together to develop the initial technology used in the pairs.
Runners and occasional wearers also appreciated the adaptive and comfortable cushion made from highly specialized TPU granules. The exterior of the shoe has been made from an exclusive Primeknit element developed by Adidas, which helps achieve the highest goals.
Do you remember the first time you saw the adidas Ultraboost on your feet? We do. This photo captures the moment that changed everything.📸 via @power_106 Kanye West performing at 106’s 2015 PowerHouse concert. https://t.co/2tgvboyACe
Kanye West, rapper and fashion mogul, is a champion of Adidas UltraBOOST and Boost technology in particular. It has used this technology in every Yeezy shoe since partnering with Adidas. He has been seen wearing these sneakers on the streets of Los Angeles, at numerous performances, and even at the Billboard Music Awards. Due to Kanye’s sway, many people jumped on the Yeezy bandwagon and bought a pair of these shoes.
Many people loved these silhouettes, but they didn’t like the cage that surrounded the sneaker. This style was developed at a time when minimalist designs were at their peak in the fashion world. Thousands of sneaker lovers and trend setters cut off the three-stripe cage and wore the shoes without a cage, and it looked absolutely stunning.
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Fortunately, the shoe company heeded consumer feedback and released the cageless version of UltraBOOST in 2016. Although the shoes received mixed reviews, they demonstrated that Ultra Boost was here to stay, and the brand seemed more than happy to cater to consumer desires. exchange for more profitability.