Los Angeles/New York-based fashion brand, Praying, is collaborating with German sportswear giant, Adidas, for a redesign of the Supernova Cushion 7 trainers. The dynamic duo first launched a collaborative redesign of the shoe in June 2022 and finally released the shoe.
The highly anticipated and highly anticipated shoe has been released in limited quantities and is expected to sell out soon. The Supernova Cushion 7 sneaker makeover was released on Praying’s official e-commerce site on August 26, 2022, at 12:00 p.m. PST or 3:00 p.m. EDT.
Read more about the new Praying x Adidas Supernova Cushion 7 sneakers, an archival runner silhouette
Fashion label Praying was founded in 2020 and has made a name for itself with its post-internet aesthetic that draws elements of pop culture with underlying tones of dogma and religion.
For the fashion label’s latest project, the unique and evocative brand has teamed up with the German sportswear giant to reimagine the archival runner silhouette of sportswear juggernaut Three Stripes, dubbed the Supernova Cushion 7.
The fashion brand first announced the new project in June 2022, sharing the images of the oversized version of the Supernova Cushion 7 on its official Instagram handle. The label also kicked off a countdown to the shoe’s release. The teaser post caption read,
“The sale event of the summer. Pray for Adidas to come soon.”
The all-new Supernova Cushion 7 is the brand’s first sneaker collaboration and is defined by its emphasis on overbranding. Heavy branding on the sneakers serves to reinvent the archival runner.
The silhouette was further constructed from recycled content generated from production waste to add modernist charm. The sneaker’s upper is constructed from a clean white mesh base, which is accented with dynamic paneling and the signature three-stripe overlays.
The lateral side of the shoe is clad in heavy branding as the “Praying” lettering logo is printed in a lenticular 3D element. Additional branding details come in the form of adidas branded graphics, printed eyelet panels and printed insoles.
The large blue Praying font on the side is reminiscent of unclicked webpage hyperlinks from the late 90s and early 00s. two labels.
In the form of construction, the shoes are accented with white FORMOTION EVA midsoles, which are further marked with additional “Praying” patterns. White midsoles are paired with blue and translucent rubber outsoles with Praying logos.
The Supernova Cushion 7 trainers will also come with the option of contrasting bright green laces.
Praying revamped the shoe with reflective and silver panels featuring a white rendition of the iconic Adidas Three Stripes logo.
The Praying x Adidas Supernova Cushion 7 sneakers are available for use exclusively on the official Praying e-commerce site, beginning August 26, 2022, 12:00 p.m. PST or 3:00 p.m. EDT. The shoes can be had for the retail price of $149 in unisex sizes, for men ranging from 4 to 13.5. and in women ranging from 5 to 15.5.
Coming soon!