Nike officially announced their collaboration with Billie Eilish, the American singer and songwriter, on April 11, 2022. The sportswear giant and Grammy winner have collaborated for a line of apparel and footwear that is sure to be iconic.
The Nike x Billie collaboration is set to release on April 25, 2022 on Nike SNKRS and April 24, 2022 on Eilish’s website. The two are collaborating on an iteration of the Air Force 1 High “Mushroom” makeup, which will be made of recycled content as announced by Billie and Nike itself.
Learn more about the next Billie Eilish x Nike Air Force 1 Mushroom Sneakers
Nike’s strategy includes collaborations with musical artists to cater to audiences. Billie Eilish slowly built her catalog for the shoe collection. The Grammy Award-winning pop star has been associated with the Nike brand before, starting with Jumpman for the Air Jordan 15 in a tan tone and then for the Air Jordan 1 KO in a green tone.
She’s now teamed up with Swoosh to create a less sparse silhouette while adding a never-before-seen twist to the high-waisted Air Force 1 model. Eilish also shared the news with her fans on her Instagram account on Monday, April 11, 2022.
the Bad boy The singer expressed her excitement for her latest collaboration with Nike while announcing that the coveted Air Force 1 will be accompanied by an apparel line.
Billie Eilish’s unique style and approach to self-expression is integrated with the classic from a progressive contemporary perspective.
Air Force 1 is one of the brand’s favorite silhouettes for the singer and she has reimagined them with a universal color palette while maintaining her love for the environment with the use of recycled materials for construction.
The entire shoe is made with 100% polyester and 18% post-consumer recycled content details with an underfoot made with Nike Grind. In a press release from the brand, Eilish shared her thoughts on environmental safety. She says,
“The challenge and opportunity with this collection was to respect the originals, but make them my own. It was also important to me to mix eco-friendly materials where we could and present them in a way which seemed fresh,” Eilish said.
the happier than ever The singer chose to construct her shoes with 80% recycled materials, with a synthetic nubuck substance that gives a super soft feel and look.
Eilish’s signature oversized style is merged into the upcoming shoe with an element of chunky midfoot straps that were inspired by two other classic models from the brand, Air Trainer 3 and Alpha Force Low.
Traditional shoe laces have been replaced with straps that cover the laces and end in tabs to mirror the traditionally seen Grind midsole. The upper of the shoe is constructed in a simple mushroom-colored style that is accented throughout the shoe.
A similar color scheme has been extended to the clothing collection which will be accompanied by AF1. The clothing collection will include sweatpants, tees and oversized style hoodies, inspired by Billie Eilish’s signature wardrobe. The branding will be done with an embellished silicone graphic spelling out Billie Eilish.
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The shoes will release for $170 on Eilish’s website on April 24, 2022 and on Nike SNKRS on April 25, 2022.