Earlier this month, sportswear giant Lululemon announced that it is finally making its long-awaited foray into the footwear space. The company first launched the new product category in December 2020, which materializes this year with a range of four styles and five women’s shoes in total: a running shoe, two cross-training sneakers, a sandal to put on and a training sneaker. (According to the company, a line of shoes for men is coming in 2023.) Today, the first shoe in the line – the running sneaker called Blissfeel – is available for purchase online and in select markets.
Lululemon sent me a pair of Blissfeels to try out a few weeks before they were released. I’ve run them a lot both on a treadmill and outdoors – they quickly became my new favorite running sneakers.
According to Lululemon, the Blissful running sneaker is designed with foam cushioning technology underfoot and a supportive upper to provide both comfort and support during long runs. The company claims to have used data from over a million foot scans and multiple rounds of testing to perfect the shoe, all with women in mind. The shoe is available in 10 colors and in US women’s sizes 5-11.
I have very flat feet and so far I’ve found the Blissfeel to provide a strong, solid midsole with lots of cushioning inside. I often limp around the house with blisters after jogging, but so far I haven’t had that experience with these running shoes – the heels are firm, but cushioned enough. The Nike Air Zoom running shoes I wore before often suffocated my feet and made me feel overheated during runs – the Blissfeel shoes simultaneously give me more ventilation and support, but also make me feel like I don’t wear any shoes at all.
Discover Select’s in-depth coverage of personal finance, technology and tools, wellness and more, and follow us on Facebook, Instagram and Twitter to stay up to date.