DENVER, February 16, 2022 /PRNewswire-PRWeb/ — MakeTruth®, a SaaS company based in Denver, COproudly announces that the leading manufacturer of barefoot-inspired footwear Xero Shoes signed on as a client and completed the BrandTruth brand discovery process to advance their brand. Xero Shoes is especially pleased that by using the BrandTruth tool, it can effortlessly include most of its employees in the process, driving brand effectiveness through greater company-wide participation. .
“The fact that we were able to include all employees was important to the process to gain management buy-in for the brand personality going forward,” says Bryan Kimbel, Director of Marketing at Xero Shoes. “BrandTruth is updating the outdated Brand Workshop process and making it available across the business at a pace the business can manage and at a reasonable price.”
The BrandTruth platform uses innovative technology, proven psychology, and artificial intelligence to create a collective statement backed by an enterprise team. BrandTruth is changing the tried-and-true brand building exercise, which is typically time-consuming and expensive and relies on only a small sample of employee feedback. Using the platform increases the number of employees answering the five-factor personality model questionnaires, creating a truer brand essence with greater agreement from across the company.
Following brand discovery, the BrandTruth portal will unveil management tools such as text and image analyzers as well as apps to determine the psychological reaction to the new brand. Artificial intelligence drives this important part of brand development and can direct a company’s action for activities such as advertising spend.
“The process went very well and the result provided the brand guidance we were looking for to complete our brand standards guide and share this document with our partners,” says Kimbell.
“The tool thoughtfully guided the Xero Shoes team through the development of the brand the way we had envisioned the tool to work,” says Shane George, CEO of BrandTruth. “By including the majority of its employees in the brand discovery process, Xero Shoes has truly democratized its brand. This is a key benefit of our platform.”
About BrandTruth:
Founded in 2020 at Denver, Coloradoby marketing veterans Shane George and Tom Cherrey, BrandTruth® is the first brand discovery SaaS platform that enables companies to define and align themselves around a distinctive statement through proven psychology, creating a foundation for accelerated value. Through objective, democratic surveys that encourage participation company-wide, from CEO to junior executive, BrandTruth offers an inclusive yet effective solution based on decades of scientific research, empowering businesses to move forward with confidence. and with a unified vision. For more information: http://www.brandtruth.com
About Xero shoes:
Xero® shoes from Broomfield, Colorado, manufactures comfortable, lightweight, performance and casual shoes, boots and sandals, designed with a “Foot-first” design. Durable, stylish and affordable, Xero shoes offer the fun and benefits of natural barefoot-inspired movement, plus a layer of protection and comfort. Xero shoes launched in December 2009 and now has customers aged 1 to 91, in ninety-seven countries, who wear Xero shoes for walking, hiking, yoga and gym, CrossFit, kayaking, rafting, paddleboarding, jogging, and even running hundred-mile ultra-marathons. For more information: http://www.xeroshoes.com
Media Contact
Kurt HolzberleinBrandTruth, 1 303 929 0163, kurt@kholzberlein.com
SOURCE BrandTruth